How was the idea of the 24/7 Championship born?

24/7 Championship
24/7 Championship

A 24/7 Championship has been added to the WWE for a week, which the experts had tried to pass for a specific request from USA Network, which broadcasts Raw.

Brad Shepard confirmed that USA Network wanted improvements in ratings for the third Raw time, but offered nothing to WWE, which therefore created the new title on its own.

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